AI Is Changing Travel — But It’s Not Replacing Travel Advisors

by: Ms. FloPublished on: 26/04/2026

AI is already transforming the travel industry, and Virgin Voyages’ Project Ruby is a clear signal of what’s coming next. This blog breaks down what AI in travel really means for travel advisors, how automation is reshaping the client experience, and why human expertise is more valuable than ever. If you’re a travel advisor looking to stay competitive, scale your business, and deliver a premium client experience, this is the shift you need to understand.